Recent User Experience Design Work

SoulPulse Branding

I created a brand identity to be "flourishing, meaningful, intuitive, experimental and playful" - and of course, the site is fully responsive and plays well on all modern devices. Check it out at

SoulPulse is an interactive health project inspired by the Quantified Self that lets you keep track of your spiritual awareness through data instead of your memory.

  • Art Director
  • Brand Strategist
  • Visual & UX Designer
  • Illustrator
SoulPulse website - Version 2.0 SoulPulse website - Version 2.0 SoulPulse website - Version 2.0

TastingRoom Site Refresh

Designed at, an innovative online wine retail startup. We created a site that was intuitive, visually appealing and got our value proposition across in 5 seconds (tiny bottle of wine!)

Researched, prioritized, sketched, prototyped and tested new features and functionality. Added a Daily Deals subsite and brought an interactive Wine Finder experience from idea to reality. Note: has since become a part of Lot18.

  • Content Strategist
  • Information Architect
  • UX & Interaction Designer
  • Visual Designer Site Refresh Site Refresh Site Refresh

TastingRoom Checkout 2.0

This is the most drastically re-imagined portion of the site refresh project from a User Experience standpoint. The slides below display the completely revitalized interaction design and information architecture I created for ‘Checkout 2.0’.

The images below include screenshots from each main segment of the project, beginning with the final design.

  • Lead UX Designer
  • Interaction Designer
  • User Interface Designer
  • Visual Designer
  • Usability Tester
New Checkout UX: Final Design Checkout Redesign: Interactive Prototype by Jack Reis Checkout Redesign: Old Checkout Experience

Above: new design, wireframes and old checkout experience. Below: hit play to see the interactive model in action.